From	To
Email: * First Name: Last Name: Send a copy to myself	Email: * First Name: Last Name:

Commentary Topic from greenfaucet

Getting to AAPL's Core for Individual Investors

Why is it so hard for individual investors to make winning decisions? Part of the answer is psychology.  It starts with a simple question.  When is a stock "expensive?" It often helps to have an example, so let us consider Apple (AAPL).  The average investor thinks in one of the following ways: