A bit of a bemusing article here [1] from Bloomberg.  If only Ben Bernanke realized what a trend setter he is, from fashion, to economics, to language.  Ok, well at least in language.  I watched the original 60 Minutes article and while I was focused on about 30 other things Big Ben said, it appears the "simple is best" soundbite infatuated crowd could only focus on two words. 

On an anecdotal level I was talking to someone who is somewhat involved in the market, mostly from a mutual fund (relatively passive) standpoint and had forwarded him a story about CA home prices stabilizing the past few months.  The first words out of his mouth was "green shoots".  I almost hung up immediately... I have green shoot fatigue.

It's now gotten to the point as I drive by Little League games, and the team that is losing 11-1 in the bottom of the 4th gets a hit, and the 7 year olds are saying "I see signs of green shoots!" 

• The current recession has created at least one growth industry: use of the phrase “green shoots.”    Since Federal Reserve Chairman Ben S. Bernanke [2] first uttered the words almost four months ago to describe signs of a thaw in frozen credit markets, instances of the botanical metaphor in the press have climbed sevenfold. A Google search for “green shoots” returns 4.86 million hits.
• Declining interest rates on mortgages and business loans led Bernanke to say on the March 15 CBS News program “60 Minutes” that he detected “green shoots” in some financial markets where the Fed had acted to restart lending. The locution appeared 3,123 times in news articles last month, up from 436 in February, according to research by Japanese brokerage Nomura Holdings Inc [3].
• Both bears and bulls have pressed the phrase into service.
• Jim O’Neill [4], the chief economist at Goldman Sachs Group Inc [5]., said April 27 that the green shoots of global economic recovery are “turning into daffodils,” when he upgraded his forecast for 2010 world growth to 3.2 percent from 2.8 percent.
• “Housing is still a drag on the economy,” David Coard [6], head of fixed-income trading in New York at Williams Capital Group, a brokerage for institutional investors, said May 26. “It may be green shoots, but they are growing slowly. It’s moss.”
• Billionaire investor Warren Buffett [7] joked June 24 that he had yet to see any green shoots, adding that his eyesight may be to blame.  “We’re not seeing them,” Buffett said on CNBC. “I had a cataract operation in my left eye about a month ago and I thought, maybe now I’ll be able to see some green shoots.
• “People talk a lot about these green shoots,” (Nouriel) Roubini said June 22 in Paris. Yet looking at the economic data, he said, “I see more yellow weeds than green shoots.”
• “These may be the two most overused and annoying words of my investment career,” said John Mauldin [8], president of Millennium Wave Advisors LLC [9] in Arlington, Texas. “Every possible sign of a recovery is anointed with the phrase.”  (I could not agree more!)
• The term is “overused, not to mention overrated,” said David Rosenberg [10], chief economist and strategist at Gluskin Sheff & Associates [11] in Toronto. “It is more a comment on the human condition and the innate need for optimism” than an accurate description of the economy and markets, he said.

Even worse...

• In a June 28 column on the Israeli-Palestinian conflict, Washington Post writer Jim Hoagland [12] said, “Green shoots of peace are glimpsed in some quarters.” A June 21 entry on the Daily Kos blog about Iranian demonstrations carried the title “The Green Shoots of New Peace.”  

But Bernanke is not the original

• While Bernanke may be identified with the phrase, he isn’t the first to use it. During the early 1990s recession, Britain’s former Chancellor of the Exchequer Norman Lamont [13] declared that “the green shoots of economic spring are appearing once again.”

So what happened then?

• That comment came back to haunt Lamont when growth failed to appear for months. 

Oh.  Well that won't happen this time!

• As “catch-phrases go, I can’t recall another business- related one that has had such a grip on the public,” said Bernie McSherry [14], a senior vice president at Cuttone & Co., one of the largest floor brokerages at the New York Stock Exchange. “Since green shoots don’t remain mere shoots forever, it’s time to retire the phrase and replace it with something indicative of where the economy is today.”

Wouldn't Kudlow's "mustard seeds" have been more fun?