Online Banking

Member for
36 weeks 3 days

Biography

Bridgeline Software, Inc. (Nasdaq: BLSW), a developer of SaaS-based web application management software solutions and award-winning interactive technology, today announced that Berkshire Bank, a regional bank based in fast growth in the "Western Massachusetts for , has launched its new online banking site (www.berkshirebank.com) in the Manager of the Content and Analytics iApps iApps launched. iApps The product suite is an innovative solution that SaaS content management, analysis, eCommerce, and eMarketing capabilities - which Help users increase quickly unify and optimize the value of their web properties.

For developing a web solution that delivered the expectations of the image of Berkshire as "Meeting America's Most Exciting Bank", in a plan Bridgeline multi-faceted project included the creation of a comprehensive interactive strategy, a complete user-centered design process can and development of sophisticated techniques iApps platform. Basics of the effort is the integration of the principal lines of the online banking business Berkshire Bank, the full meaning of service - Personal Banking, Commercial Banking, Insurance and Asset Management - Web site on a single platform. Before this integration on the new site, brand, messaging and cross-selling between divisions was difficult. "The Bridgeline team really delivered on their promise of a solution of interactive technologies," says Fedelini Madrid, Vice President of Marketing at Berkshire Bank. "They iApps with us starting the process identification in the context of the site, the best growth opportunities in the area of customer acquisition, customer retention, and between sales activities. His ability to integrate our four divisions, gives us a new set of tools for simple and effective method to promote products and services that meet all business. If you are the page to the next level, it is best that you are online communication and collaboration with customers and members of the community. "

With iApps as a technology platform and content management offers many advantages over its previous location in Berkshire. In addition to its ability to consolidate its four business units into a single platform that is iApps also able to store and provide management skills for all forms of Berkshire Insurance Group, and applications. In addition, the iApps able to improve safety and workflow-section to bring the loan payment website online. And like all feeding sites iApps like to use Berkshire-technical site administrators to standard functions and advanced content management updates in real-time content editing and online content management - multiple sites. In addition, the use of Google Analytics provides an overview of critical reports iApps specific actions and overall site effectiveness.

A range of dynamic new site is called "Step into the action." This paragraph specifically to a younger population, and makes extensive use of video, all managed by iApps to tell the story of why America's Most Exciting Bank Berkshire, and the life and loyalty long run, at an early age. With an iTunes controller and video, visitors to the site of the actual production of videos can view new customers in Berkshire in the areas of customer service, competitive prices, and community involvement, with a personal message from ECB President and CEO Michael P. Daly. "Step into Action" is one of the most important on the new site in Berkshire. Since its launch in November 2009, more than 17,000 visitors have cast as the bank was a grant of $ 20,000 U.S. dollars without distributing submitted advantage. Deploying in Madrid said: "iApps proved to be intuitive, easy to use and manage our various teams to a complex website solution. Bridgeline iApps is simply no doubt help us to save time and money and reach to achieve our business objectives."