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Excellent

Excellent piece. Applying hedonics and the "substitution effect" to McDonalds is downright scary. How do you go any lower than the beef they serve...Alpo?

I am working The Ultimate "Shrinking and Downsizing" Portfolio.

Candidates include Walmart, Dollar Genaral, Big Lots, McDonalds, Dominos Pizza, Super Value among others.

Submitted by Kurt Kasun on Wed, 2008/05/28 - 2:30pm » 

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