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Lydon's iMoney: Picking the Right ETFs for You

By Jim Slagle | July 17, 2008 | 3:50 PM | 2 Comments

On June 18th, greenfaucet contributor Tom Lydon and co-author John Wasik released their first book, iMoney: Profitable Exchange-Traded Fund Strategies for Every Investor. In just one month, iMoney has received tremendous praise from the investment community, readers, and book critics. Exclusively for the greenfaucet community, we have provided summaries of the first two chapters:


A Brief History of the Mutual Fund Folly and After the Bubble Burst

Headline: Where the Mutual Fund Companies Went Wrong

Intro: To understand how ETFs came to be and why they're so popular with investors today, we feel that a little back story is in order.

Conclusion: While no one can claim that there will never be corruption again, or that there will never be another market crash, ETFs at least put investors in a better position of protecting themselves by enabling them to see what's cooking in the kitchen.


How ETFs Can Be Employed

Headline: ETFs Have Made It Possible for Anyone to Play in the Markets

Intro: There are ETFs covering dozens of asset classes, sectors and global regions. How can you choose between them?

Conclusion: It's important for investors to remember that which ETFs they buy is a personal decision that depends on their goals, risk profile, asset allocation and any concerns that might be had about treatment at tax time. Having these questions answered beforehand will make for an easier decision-making process.


Equal vs. Fundamental Weighting

Headline: When It Comes to Index Weighting, Which Way Is Better?

Intro: How you like your indexes weighted is a matter of taste and preference, but knowing the differences can be key in how you choose which ETFs to buy.

Conclusion: Not all indexes are created alike. Understanding the differing methods of construction and how their components are weighted will help you at asset allocation time.


iMoney not only explains how ETFs work, but also offers simple strategies on how to make ETFs work for investors of all levels and at all stages of life.

Acclaim from Editorial Reviews:

"The authors cover the ETF waterfront. Whether you are a young investor just starting out or a seasoned stock veteran looking for new investment opportunities, this book is a valuable resource." Sam Stovall, Chief Investment Strategist, Standard & Poor's Equity Research

"Finally! Lydon and Wasik objectively analyze exchange traded funds for the average person. Me particularly liked iMoney's comparisons with more familiar mutual funds, the clear discussion about risks and the varying viewpoints from some of the industry's smartest minds." Alan Lavine and Gail Liberman, syndicated columnists for Marketwatch.com and authors of Quick Steps to Financial Stability

Praise from Readers:

"I have been in the market for a while, but mostly stuck to Mutual Funds. This book gave me a lot of great information on how to use ETFs in my portfolio in order to reduce costs and increase profit. I would recommend this book to anyone." - Amazon.com Reader

"I really enjoyed Mr. Lydon and Wasik's book. They take time to cover the basics and covers the evolution of the fund industry. I think this information is essential to fully understanding ETFs and why their advantages are so great and attractive to investors, particularly those who were burned in the early 2000s with active manager funds." - Amazon.com Reader

 

To learn more about or purchase a copy of iMoney: Profitable Exchange-Traded Fund Strategies for Every Investor visit Tom's site or Amazon.com.

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